MONEY & LIFE

John Robbins is only son of the founder of the Baskin-Robbins ice cream empire. He was groomed to follow in his father’s footsteps, but chose to walk away from Baskin-Robbins and the immense wealth it represented to “…pursue the deeper American Dream…the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem.”

Ocean Robbins is John's only son. He is the founder of YES! a nonprofit organization that connects, inspires and collaborates with young changemakers in building thriving, just and sustainable ways of life for all.